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StriVectin Neck Cream Launches on QVC

Anti-aging brand expands into body care

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By: Jamie Matusow

Editor-in-Chief

Popular anti-aging brand StriVectin launched its latest innovation on QVC, a neck cream. According to the company, this concentrate for the neck and décolletage was developed to help improve the appearance of existing fine lines and wrinkles on the delicate neck area.

“The neck can wrinkle at least as much as the face, if not more, because neck skin is very thin with little subcutaneous fat,” says Dr. Nathalie Chevreau, director of Women’s Health for Basic Research, distributor of StriVectin. “As a result of aging and sun damage, the skin around the neck changes dramatically in appearance, with the development of ‘Turkey Neck’ that is often resistant to traditional cosmetic creams and moisturizers.”

“We’re thrilled to bring this product to the QVC viewer,” added Gina Daines, marketing director for Klein-Becker USA and creator of StriVectin-SD. “All my years of experience in this category have told me that effective products for the neck area are something women everywhere want. I believe QVC’s progressive format offers an excellent venue to show millions of viewers how to use StriVectin Neck Cream and how well it works.”

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